Retail / Wellness

Mulberry Max Liquor Store

A liquor store with eclectic charm and custom details

Considering Fort Collins is well-known for beer production and consumption, it was quite surprising to find a lack of large liquor store locations in the heart of the city, Old Town. Our client jumped on this opportunity and we were privileged to be a part of the design. To emphasize a connectedness to the city and its large bicycling community, we designed custom signs featuring large bicycle wheels and block lettering to indicate where spirits are located. If you fancy a cold brew, you will be guided to the “Beer Cave,” where you can choose from a large assortment. The clean and expanded retail space has bold pops of the store's signature mulberry color, solidifying the brand.

Project Details

460 South College Avenue
Fort Collins, Colorado 80524

General Contractor:
Starwood Construction

10,058 sq. ft.

Completion Date:

mulberrry max beer cave

mulberry max wine isle

mulberry max vodka signage


“Design creates culture, culture shapes values and those values determine the future.”



mulberry max view from landing above

The Transformation

mulberry max before
mulberry max before
Mulberry max before
mulberry max concept view from entrance
mulberry max concept close up of signage
mulberry max concept view from cash register
mulberry max concpet with beer coolers
Mulberry max concept with signage